Irving Oil Announces IRVision, An Interactive Video Network On Fuel Pumps

Release date: August 21, 2012

PORTSMOUTH, NH — Irving Oil has installed their new, on-pump IRVision video screens at several of their locations in New Hampshire and Maine. Irving is the first company in the retail gasoline industry to offer touch screen interactivity on the front of the pump. Each screen provides the fueling customer with full audio controls and features entertaining, informative content, including Irving promotions, weather, community news, local sports, safe driving tips, and live web cams for local traffic monitoring. The touch screen functionality also enables customer perceptions about the Irving brand, the station’s appearance, and a variety of other data points to be captured during the customer’s experience and reported in real time.

“Through IRVision’s innovative technology, we are able to offer a unique fueling experience to our customers,” said Harry Hadiaris, General Manager of Irving Oil. “We recognize that our customers are on-the-go and the way they gather news and information during their busy day has changed. That’s why we’re excited to offer them relevant, engaging content and the opportunity to give us feedback all while they’re filling up.”

IRVision is currently installed at Irving locations in Portsmouth, Derry, and Goffstown, New Hampshire and in South Portland, Wells, and Eliot, Maine.

The content Irving displays through IRVision is specifically designed for their stations and customers and is not loaded with advertisements. Irving provides their own on-screen “Irving Host” to easily walk customers through IRVision and its interactive content features.

IRVision can be installed on existing fuel pumps easily and the Company is exploring plans to expand the offer at more Irving locations in the future.

About Irving

Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company. Irving Oil operates Canada's largest refinery, just over the border in Saint John, N.B., and has nearly 900 service stations and travel plazas in New England and Eastern Canada. In 2003, Irving Oil became the first oil company to receive a U.S. Environmental Protection Agency Clean Air Excellence Award, for its clean gasoline. For more information about Irving Oil, visit theirving.com

Media contact:

Corey Marceau
603-559-8708
corey.marceau@irvingoil.com